If you are looking for a new career path, you should know that the drone industry is booming. So, there is an opportunity for everyone to start a great business with a minor investment. Drones can create exclusive aerial photo and video content for marketing and advertising. Major companies reserve to the third party providers for this kind of services. There is a significant niche market with minimal entry costs. The budget-friendly investment can be made in various industries from agriculture to real estate – the choice is yours. However, investing in the drone is an opportunity to start a full-scale business venture.
In this article, we will show you how to start a drone business in real estate with minimum knowledge of aerial photography. Let’s see, step by step, what you have to do.
Buy the right drone
Before you start building your business, you should choose the perfect drone for aerial photography and video recording. You will need to find an appropriate drone for photography to promote different houses and other properties. GoPro cameras are the best action cameras on the market right now. They shoot at 4K resolution for clean, sharp images.
If you have reached the conclusion that the GoPro is the right camera for your business, then you should look for this year’s best GoPro-compatible drones. In the linked article, you will find a list of the top 5 best drones compatible with GoPro cameras, their Amazon ratings, footage resolution, and flight times. Most of these drones are simple to use, even for beginners.
Know the rules and regulations
You now have the camera and the drone. Next, you should check your country’s regulations for drone use. Each country has its own set of rules. In the US, bigger drones need to be registered with the FAA first.
It is very important to read all laws in your state and be up to date with any new rules since they can change. Also, check if you are allowed to record videos or take pictures in certain areas. You will also need to do some research on what papers you need for a business license.
Specialize in one thing
At the beginning of your business, it is best to specialize in a single thing. Don’t go shooting for the Moon because you might be disappointed. Even though you might be prepared both physically and mentally to do anything the real estate market is requiring, it is better to start off easy.
Start only with pictures and video recordings of the places you want to promote or sell. Make sure that you specialize in a single sector at first. Once your business starts to grow, you can add more offers to your catalog. For instance, once you have mastered video recording skills, you can start doing virtual tours that can be posted online for everybody to see.
Research the Market and Promote Your Business
Congratulations! At this point, you have everything you need to start a small drone business in real estate. But you will need a kick to get clients coming. First, start with good old marketing research. Conduct a SWOT (strength, weaknesses, opportunity, and threats) analysis of your business. See who’s the competition in your city, state, and even country.
Marketing research can reveal your strengths and weaknesses. Check the prices in your area and start off with lower prices to attract your first clients. Once you have become a professional in the field, your prices can grow. Also, one important thing: Promote your business!
Make a short video of your home, create a website, post facts about your business on Facebook, etc. No matter what you choose, remember to promote your business daily. If you manage to make everything look classy and professional, you will attract more clients in no time.
These are the first four steps on how to start your very own drone business on the real estate market. Remember that the drone, the regulations, and business promotion are the most important first steps. Without them, you have no business.
It is also important to stick to a budget. Once you start making a profit (it might take some time), you can buy more drones, cameras, and equipment. Also, if real estate is not the thing for you, there are many other drone business opportunities to choose from.
Mariia serves as editor-in-chief and writer for the Rentberry and Landlord Tips blogs. She covers topics such as landlord-tenant laws, tips and advice for renters, investment opportunities in various cities, and more. She holds a master’s degree in strategic management, and you can find her articles in such publications as Yahoo! Finance, Forbes, Benzinga, and RealEstateAgent.