In today’s real estate market, the competition is so intense you’ll need to have skilled promotional and sales abilities and embrace other intelligent ways to entice potential vendors to stand out and grab your fair share of clients.
In that context, the ultimate objective when running a real estate business is to select the appropriate marketing and selling techniques that will showcase your company to many potential customers. In addition, utilizing the latest real estate software solutions and other sophisticated tech-powered tools will help you put your company in front of the eyes of a broader audience. After all, isn’t it great to run a busy agency with many offers on the table from both lessors and lessees?
Here are six ideas and techniques you can implement to your advantage and make your agency stand out from the rest of the pack.
Automate Your CRM System
One of the most important things you can do to keep your real estate business running smoothly is to automate your CRM system. A real estate CRM system allows you to track all of your leads and clients in one place, helping you stay organized and make sure nothing falls through the cracks.
When you’re trying to juggle several clients at once, it’s easy for a simple task like scheduling a meeting with a client or following up on an application to get lost in the shuffle. That will definitely not occur if you keep all your pieces of information intact with the help of a specialized customer relationship management system for real estate agencies.
Utilize the Real Estate Bidding War to Your Advantage
One thing that makes real estate unique among other types of investments is how quickly it can change hands — especially if there are multiple offers on one property at once. Also known as a real estate bidding war, this means that sellers often have to decide which offer they like best, and they may be more willing to negotiate with you if you’re the only one in the running.
The best way to get a seller to choose your real estate business over another one is by offering more money upfront, or in your case, lowering the percentage that you’ll take from the eventual sale of the property and making a better offer. If it makes financial sense to you, you can also offer to pay closing costs. This will entice them to take your offer seriously because it shows that they won’t have any extra expenses associated with selling their house if they go with you instead of someone else.
Improve Your Web Presence
Consider your website as your first line of defense or the first thing people see when they search for you online. In order to attract potential clients, you need a professional, modern-looking site that clearly defines who you are and what you do. If you don’t have one yet, consider hiring a web designer to create it for you or using a service such as Weebly or Wix. Once your site is up and running, make sure it has all the important features, such as contact forms, social media links, blog posts, and so on.
Staging/Photography Must Be Done by Professionals
The best way to sell a home is to add a virtual tour to the listing. This should include photos of the interior and exterior of the property, as well as aerial shots. You should also include photos of similar homes that have sold in the area recently.
By hiring a professional photographer, you’ll have access to an online gallery that allows visitors to view your home from any angle they choose. This will also let them see how it looks in different lighting conditions and seasons, which can increase interest in your listing.
Ask for Referrals
Word-of-mouth referrals are one of the best ways to find new clients because they’re from people who have had positive experiences with you. This is different from advertising or other marketing methods where consumers have no idea what kind of person or business they are dealing with before they’ve committed themselves to work with someone new.
If you have already worked with a client, follow up with them periodically by sending out postcards or making phone calls. This will remind them that you’re still around and available if they ever need help again in the future. If you don’t hear from them within a few months, try contacting them again in another six months or so.
To Sum It Up
The bottom line is that numerous marketing and sales tactics are available to today’s real estate agents and agencies. No single tactic is the correct choice for every agent, and you may have to experiment a little before you find the ones that work best for your particular situation. However, once you find your groove, you’ll likely notice a positive impact on your business.